Redesign af Nutramino

Som den første og største producent af proteinprodukter til sportsfolk i Danmark, havde Nutramino en stærk historie at formidle, men de trængte til en update, idet markedet havde forandret sig markant over de seneste år, og langt flere konkurrenter var kommet til.

Min rolle: Designkoncept, packaging design system, logo, rentegning // Bureau: Crispin Porter Bogusky

Old logotype

Moodboard

Corporate

Fitness segment

Healthier Lifstyle segment

As part of the redesign, Nutramino’s products were divided into two categories, targeting two distinct audiences: the Fitness segment and the Healthier Lifestyle segment. The first targets hardcore athletes, while the latter appeals to those who identify with an active lifestyle that’s less physically demanding. Products for the first group are branded under the Nutramino name, while the lifestyle products are marketed as Nutra-Go.